In the UK, we throw away over a million tonnes of textiles every year. All of it could have been reused or recycled instead of going to waste. Lewisham Council and Goldsmiths University students joined forces to raise awareness of this issue, and as part of the campaign, came up with the crazy idea of performing a flash mob while creating an art instalment at the Lewisham Shopping Centre, which took place on the 14th of March 2015.
The students, coming from a range of backgrounds had no experience in performance or flash mobs but managed to catch the eye of over 200 onlookers and after each performance talked with residents about how they can upcycle, reuse or recycle textiles.
Once the flash mob completed their routine, shoppers had the opportunity to find out what was going on and approached the Goldsmith’s students.