On Friday 14th March, members of the Council’s recycling team launched it’s MetalMatters campaign at the shopping centre in Lewisham. The campaign aims to raise awareness of the importance of recycling tins, cans, aerosols and foil and increase the tonnages collected in the borough.
Lewisham Council have received funding from MetalMatters and also from the Waste Resources Action Programme (WRAP) to conduct a campaign right across the borough. For the launch, we joined up with Myatt Garden Primary School who came along to the shopping centre to create an original piece of artwork using tins, cans, foil and bottles tops.
Their canvass for this event was a huge framed steel sheet which with the aid of magnets was used to place bottle tops and recycled cans to form images and words. 10 children spent 4 hours in the main square of the shopping centre preparing bits of metal, magnetic strips, cuttings and placing them onto the steel sheet.
Their infectious enthusiasm led many passing shoppers to stop and enquire what the activity was all about. This gave the recycling team the perfect opportunity to engage with the shoppers and to explain the importance of recycling tins and cans and let them know how much metal really matters.
This was also an opportunity to ask all those residents to recycle all their paper, cardboard, glass bottles and jars, beverage cartons, mixed plastics and plastic bottles including their tops.
The event was a huge success with all the school children having a great day out and making their own personal contribution to public art. The artwork will go on to visit more schools in the borough and may eventually appear in the National Gallery.
Shoppers also had a chance to meet our mystery guest the Tin Man who really was in a position to say how much metal really does matter. Lots of shoppers stopped to pose for photos with him and he was more than happy to pose with all the school children in group shots.
For the next couple of months residents will continue to see the campaign on the side of our recycling and refuse vehicles and will also be receiving a second leaflet through the post reminding them of the importance of recycling tins, cans, aerosols and foil.
One thing we would also ask everyone to do and that is to give your food cans a quick rinse before depositing them into your recycling bin. This will increase their value and stop your bin from smelling. For more information on what you can recycle or if you want to order a recycling bins, please click on the following link: http://www.lewisham.gov.uk/myservices/wasterecycle/Pages/default.aspx?LGNTF=10