Starting in the dark, cold months of December 2011, the London Borough of Lewisham set out on a mission…. Mission Impossible – To divert 2,629 tonnes to Recycling in 12 months!
Hit with a surge of communications, from a variety of printed materials, livery and JCDecaux’s to events, presentations and social media residents couldn’t run and hide from our message which promoted a change of service and our 6 key recycling categories.
Never had the residents of Lewisham been so immersed with encouragement to recycle! And never before did the Council receive so many positive responses…
“This is absolutely brilliant and I’m going to take a lot of pleasure in filling up our recycling bin, and seeing our refuse bin close to empty!!”
And the result? Mission more than accomplished with:
- An impressive 3,226 tonnes additionally diverted
- An additional disposal saving equivalent to £180,600
- Income generated from additional £103,500
Furthermore, we were rewarded for our efforts at the 2013 LARAC Conference and Celebration Awards!
LARAC, the Local Authority Recycling Advisory Committee, recently held its annual national “Conference and Celebration Awards” with over 400 attendees attending a programme packed full of industry leading speakers, workshops, site visits and plenty of practical case studies.
Lewisham had submitted an entry under the category “Best Communications Campaign of the Year” and are pleased to announce that we were selected as a finalist from a long list of entries. After the year long campaign, i
It was great to not only be appreciated by our local residents but also recognised by professional organisations within the industry and peers in Local Authorities throughout the UK.