The Mayor of London Boris Johnson has today joined forces with Procter & Gamble (P&G), Worldwide Partner of the London 2012 Games, to deliver the Mayor’s annual Capital Clean-up campaign, now titled the P&G Capital Clean Up.
Over the next three months a series of clean up events designed to bring Londoners together to spruce up neglected areas of the city will be hosted as London gears up to host the greatest show on earth this summer.
Supported by prime time actress Keeley Hawes (Upstairs Downstairs / Ashes to Ashes), the P&G Capital Clean-up will be taking place across London from March to June 2012 and an army of around 1,700 community champions is expected to join the transformation, dedicating up to 5,000 hours to scrubbing, sprucing and polishing London’s streets and green spaces.
It is hoped that this year’s clean up efforts will be the biggest yet, with more than 20 individual events take place across March – June 2012 in preparation for the London 2012 Games, clearing in the region of 1,000 bags of litter, removing unsightly graffiti, and restoring swathes of habitat. The public can get involved by signing up to participate in one of the organised clean up events at www.pgcapitalcleanup.com
Some of the UK’s most recognisable household brands – Flash, Febreze and Ariel detergent and stain remover– are behind the P&G Capital Clean-up and committed to working with the Mayor of London, the GLA, and Londoners to help add sparkle to our host city full of heritage and culture ahead of the London 2012 Games.
- Flash will be using its amazing cleaning power to create shining landmark images on the Southbank that will help get Londoners excited about the clean up campaign
- Febreze is planning to make London a fresher, greener place by creating a series of Fresh Havens to help Londoners breathe happy
- Ariel is on a mission to make London stain free using the ‘Love Clean London’ app: a call to arms for Londoners to report grime and stains across the capital
For the full calendar of the P&G Capital Clean-up events and to register people can visit www.pgcapitalcleanup.com